One idea, born from creativity and a desire to make a difference.

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Sometimes, the biggest ideas begin with a single moment of inspiration. What started with Cohen simply wanting to create something meaningful to represent his love for SickKids became the spark behind a new initiative designed to carry that message far beyond him.

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From one special moment came an idea to bring awareness, connection, and support to SickKids in a way that could be worn, shared, and carried wherever you go. A way of caring beyond the hospital walls, bringing the heart of the SickKids mission into everyday life and giving people a meaningful way to help carry its message forward.

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Because sometimes, the smallest ideas carry the biggest possibilities.

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One idea. One moment. One mission. A whole new way to make a difference.